As the pandemic reached its peak, online retailers saw sales spike. A report shows a 30 percent increase in online sales in March and April based on last year’s same time. Most companies that make most of their sales online also saw an uptick. Online sales for Love Doll were over 200 percent higher this April than last year. The numbers continued to climb, with April sales surpassing March by 80 percent. Some of this is trapped to quarantine boredom. Also, during the height of stay-at-home orders, the online store seems to have continued to ship sex dolls, despite their nonessential status.
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But while big, corporate sex doll retailers seem to have thrived, the same can’t necessarily be said for brick-and-mortar sex shops. As consumers rush to buy JY Doll from websites, businesses usually rely on foot traffic, and interpersonal connections with customers suffer. But, small business owners explained that they couldn’t compete with giant online retailers despite having an accompanying online shop.
Small businesses often charge more for sex dolls:
They don’t get bulk-buying discounts from distributors, and they can’t afford to have big sales on their products. However, customers are usually willing to pay more, she said, because of the friendly service and education stores.
People prefer to buy from us compared to Amazon or bigger sex shops and small businesses because we offer in-house education, conversations, our time, and recommendations. It’s that personable one-on-one service that we can’t promote through online sales.
Shifting to online purchases only and providing same-day delivery, sales from the website have increased: Online sales in March and April were roughly twelve times bigger than they were at the same time last year. Yet it doesn’t measure how much the business, known for its vast, depot-style locations, usually sells from its physical stores.
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It’s not sufficient to make a difference where it will pay our rent.
DL Doll in other cities, further along than New York, are still struggling to adapt to new, mostly-online business models.
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The store has not crowded now as it ever has been in its four-year history. The store’s sales decreased 70 percent in May 2020 compared to what we had projected in January. We haven’t been capable of opening its doors to the public yet because of restrictions on retail stores. However, we can connect with customers through one-on-one online calls to act as personal shoppers and the store’s channel.
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Sex dolls can help you explore your gender and sexuality, but they’re also expensive. To avoid investing money in a product that’s not good (it’s usually not possible to return a used sex toy), people need to take the time to research the dolls they’re buying. We also can provide more education and community. Although sales may be high for big online retailers, the next few months will be uncertain for business owners. Times reported web traffic increased and surging sales, particularly in late March, after stay-at-home orders were issued coast to coast.
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